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Can Social Marketing Help to Moderate Teenage Binge Drinking?

(10/15/2013)

Can Social Marketing Help to Moderate Teenage Binge Drinking?
Medical News Today
October 11, 2013

In a new study published in Health Education, social marketing theorists are offering a novel approach to changing social behaviors and alcohol consumption in teenagers through a new alcohol education program. In "Moderating teen drinking: combining social marketing and education" researchers have documented the results of a new six-module course on alcohol education - and suggest that there is evidence to show that using social marketing can affect the attitudes of teenagers to avoid possible binge drinking in the future.

View the full article here: http://www.medicalnewstoday.com/releases/267279.php

 


Keywords: social, marketing, moderate, teenage, binge, drinking



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