2011 Toolkit
The 2012 Toolkit will be available in early summer.
Preorder your copy today.
Media Outreach
The "Media Outreach" section offers tips for planning and promoting your Recovery Month activities, as well as templates to customize and send to local and online media outlets. Available exclusively online, these tools will help you to expand your activities' reach.
In this section, you will find:
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Promoting Recovery Month with Events
– Helps you plan both in-person and online events by giving tips on popular event ideas and trends
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Working with the Media
– Offers guidance about how to publicize your events and other Recovery Month activities; also includes tips on creating relationships with the media and giving interviews with print and television reporters as well as pitching templates
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Press Materials for Your Recovery Month Event
– Shows you how to develop and distribute media advisories, press releases, and backgrounders, including templates to customize
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Writing an Op-ed During Recovery Month
– Outlines how to draft and submit an op-ed, placed opposite the editorial page of your local newspaper, and includes a template to follow
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Official Recovery Month Proclamations
– Provides tips for what content to include in a proclamation—an official notice from a government official to raise awareness about an issue—and provides a template with instructions for recruiting an official
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Using Public Service Announcements to Promote Recovery Month
– Presents ideas for distributing live-read public service announcements (PSAs) and how to promote pre-recorded Recovery Month PSAs in your community, as well as a community events PSA available exclusively online
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Banners and Logos
– Allows you to customize your outreach materials by printing logos on your organization's letterhead or copying them onto the camera-ready letterhead provided here. (You also can add the Recovery Month banners or logo to any materials you produce).