Recovery Month Kit

Media Outreach

The 2010 Recovery Month toolkit, Join the Voices for Recovery, Now More Than Ever, will be available in June 2010. To reserve your copy, please complete the preorder form.

The information provided in this section was developed for the 2009 Recovery Month toolkit, Join the Voices for Recovery, Together We Learn, Together We Heal.

This section offers tips and tools for planning and promoting your Recovery Month activities through media outreach. We’ve provided template media materials that you can customize for outreach to your local newspapers and TV and radio stations. By learning how to use these tools, you can help expand your activities’ reach. In this section, you will find:

Promotional Event Ideas and Publicity Tips – These tips will help you plan both in-person and online events and publicize them throughout your community. Download here for the PDF version of Promotional Events Ideas and Publicity Tips (1364 KB)
Media Tips: Connecting With the Media – These media tips are designed to provide you with an overview of this year’s theme, “Join the Voices for Recovery: Together We Learn, Together We Heal,” and help prepare you for media interviews. Download here for the PDF version of Media Tips: Connecting With the Media (741 KB)
Developing a Media Advisory and Press Release – This section offers guidance and templates to help you develop these crucial media materials. Download here for the PDF version of Developing a Media Advisory and Press Release (1080 KB)
Official Proclamations – These tips suggest what content to include in a proclamation – an official notice from a government official to raise awareness about an issue – and provide a template to follow, along with instructions for recruiting an official. Download here for the PDF version of Official Proclamations (1274 KB)
Promoting Recovery Month With Public Service Announcements – Here you will find ideas for distributing on-air public service announcements (PSAs) and guidance on how to promote pre-recorded Recovery Month PSAs in your community. Download here for the PDF version of Promoting Recovery Month With Public Service Announcements (1274 KB)
Drafting and Submitting an Op-Ed – This piece outlines how to write and submit an op-ed, an article that is placed opposite the editorial page of your local newspaper, and includes a template to follow. Download here for the PDF version of Drafting and Submitting an Op-Ed (769 KB)
Letterhead and Logos – Further customize your outreach materials by printing them on your organization’s letterhead or copying them onto the camera-ready letterhead provided here. You also can add the Recovery Month PDF logo to any materials that you produce. Download here for the PDF version of the Letterhead (198 KB)

Recovery Month Kit

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The Recovery Month effort aims to promote the societal benefits of alcohol and drug use disorder treatment, laud the contributions of treatment providers, and promote the message that recovery from alcohol and drug use disorders in all its forms is possible.

Materials and events posted on the National Alcohol and Drug Addiction Recovery Month (Recovery Month) Web site are solely the responsibility of the authors and do not necessarily represent the official views the U.S. Department of Health and Human Services, the Substance Abuse and Mental Health Services Administration or the Center for Substance Abuse Treatment.