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February Newsletter

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Recovery Month New Media E-Newsletter February
NEW MEDIA NEWS

Where Digital Marketing is Heading in 2010 (Ad Age : Digital Next)
Ad Age discusses anticipated innovations in digital marketing, including: online advertising, the next phase of viral video, the collaboration of gaming and social networks such as Facebook and Twitter, the growth of mobile marketing, and location-based networks. Read More >

Facebook becomes more diverse as Latinos, blacks join at rapid pace (Mercury News )
Facebook is one of the most popular and well-known Web sites today. This Mercury News story dives into its increase in more diverse groups and what it means on a larger scale. Read More >

3 Ways Educators Are Embracing Social Technology (Mashable: The Social Media Guide)
Mashable, a popular blog about social media, offers ways that educators have begun using social technology in light of recent budget cuts. This includes using Skype to hone foreign language skills, integrating mobile phones in the classroom, and using Twitter as a message board. Read More >


Recovery Month Facebook Highlights
recovery month's facebook screen capture

Here are the latest updates on our Facebook Page in January! Next month, we'll introduce you to the new Recovery Connection blog at http://www.recoverymonth.gov .

You don't have to wait until September to take part in recovery events. Faces and Voices of Recovery (Planning Partner) has great resources to help you organize your own event. http://www.facesandvoicesofrecovery.org February 5, 2010
Obama administration has issued new rules requiring parity in treatment of mental and substance use disorders. To find out more, visit: http://www.samhsa.gov February 4, 2010


FEATURED CASE STUDY

The FBI's Facebook Fan Page
FBIs facebook screen capture
The FBI's Facebook Fan Page is an excellent example of a Page that frequently updates content and adds value to its fans' lives. The Page shares news to keep the fans informed and engaged, and adds value by providing content that is not available on the FBI's other Web sites. Recently, the FBI launched a Facebook application quiz called "What Bureau job should you have?" The quiz is a fun way to keep the fans engaged and interested in the FBI's updates. Read More >


| TIPS OF THE MONTH
1. Increase the fan base of your Facebook Page by frequently updating the Page with valuable and relevant content to the fans.
2. Share content that is not readily available on your main Web site.
3. Interact with other related Pages by adding them as a 'favorite' of your page, and become a fan of the other Pages on your personal account.
4. Update the page with news articles, videos, and other relevant content that will engage fans and encourage conversations.

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