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PSA


Milestones

Type: TV


Language: English


File: Click to download the PSA (22 MB - MOV)



Transcript:

Video

Visual perspective: POV of HERO.
Camera: steadicam or dolly, documentary feel

INTERIOR- MEETING ROOM.

(:06)
FADE UP TO:

POV of HERO Close Up reveals a recovery meeting brochure with “Welcome! Recovery Benefits Everyone” printed across the top. TILT UP reveals group of adults—varied ages and ethnicities—milling about in community room/classroom setting.

As each individual makes eye (camera) contact with Hero, a NUMBER GRAPHIC dissolves on and off screen —11, 3, 18, and 8…

ONE ATTENDEE smiles at Hero (camera), as the two shake hands the statement “25 years in recovery” dissolves on and off.

POV Hero turns to leave through a door.

EXTERIOR DAY: URBAN NEIGHBORHOOD STREET.

(:03)
DISSOLVE UP TO POV.

As HERO walks down the sidewalk, a HISPANIC WOMAN in business attire walks by, as she passes, she makes eye (camera) contact, and walks through a NUMBER GRAPHIC “13 years” (dissolve on and off) and continues to walk past.

(:03)
CUT TO:  INTERIOR HOME.
POV still, Hero continues to side table, looks down at the keys in his hand and the brochure as he sets them down on the table. 
CUT TO close up on brochure and key chain, which reads: 1

(:05)
CUT TO:
HERO as we see him for the first time looking in the mirror over the side table. He smiles.

FADE UP: Phone Graphic.
1-800-662-HELP (4357) – For Information and Treatment Referral

FADE UP: Logo Graphic. (:03)

FADE OUT.
20 seconds

 

Audio

Music: jazz, happy, uplifting

Music low and under.

SFX:
BG low sound of group chatting
Hero reads the cover of the brochure to himself 
Narrator VO:
“Recovery benefits everyone.”

SFX:
BG murmurs continue with various departure pleasantries and then fade as we step onto street.

Narrator VO:

“Substance use and mental disorders can be treated

It all starts (beat) on Day One”

 “Join the voices for recovery…”

Narrator VO:
“For information and treatment referral for you or someone you love call 1-800-662-HELP.”

NOTE: 4357 in phone number is not spoken, but included on end graphic for time and clarity.

Tag VO:
“Brought to you by the U.S. Department of Health and Human Services.”

MUSIC OUT.



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