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PSA


Steps

Type: TV


Language: English


File: Click to download the PSA (35 MB - MOV)



Transcript:

Video

Camera: dolly for beach, shallow depth of field for vignettes

(:08)
FADE UP TO:
EXTERIOR BEACH, ON SOLID WET SAND.

Medium shot TRACKING a WOMAN’S bare feet walking along the shoreline. We follow a couple steps and as her feet disappear from frame, we stay on the footprints in the wet sand.

As the camera pushes in on one footprint, within the outline we see VIGNETTE VIDEO, cross-dissolved, of a WOMAN, sitting on the edge of her bed.

(:02)
VIGNETTE VIDEO comes full screen, with soft edges to maintain the footprint framing. Woman gets out of bed, looking forward to her day.
 (:02)
DISSOLVE TO:
VIGNETTE VIDEO— Medium shot of Woman in graduation cap and gown, after ceremony with parents and sibling.

(:02)
DISSOLVE TO:
VIGNETTE VIDEO—Medium shot of Woman and Husband at front door.  Husband is opening door, Woman holding newborn Baby, smiling, they walk in.

(:04)
DISSOLVE TO:
VIGNETTE VIDEO—Medium shot of Woman as confident professional in business setting, shaking hands with satisfied CLIENT.

(:09)
DISSOLVE TO:
Medium shot, tracking the Woman’s bare feet walking away from camera along the surfside. Camera PULLS OUT to reveal multiple footsteps and the Woman as she joins her family and friends - also strolling along the shoreline, with their backs to camera.

FADE UP: phone graphic
1-800-662-HELP (4357) – For Information and Treatment Referral

*casting note: ethnic mom or dad in the family (Asian)

(:03)
Wide shot of group of 8-10 continues walking away from camera.
FADE UP: logo graphic

FADE OUT.
30 seconds


Audio

Music: inspirational, upbeat

Music low and under.

SFX:
Waves lapping at the shore, seagulls, light breeze. Pair of feet walking in wet sand.

Woman’s VO:
“Before, substance use and depression kept me from living life.”

Music swells slightly

Woman’s VO:
“Now,”

Woman’s VO:
“…every step I take in recovery…”

Woman’s VO:
“benefits everyone.”

Narrator VO:

“There are many options that make the road to recovery more accessible.”

Narrator VO:
“It begins with the first step.”

SFX:
Sounds of the shore

Narrator VO:
“Join the voices for recovery.”
(beat)

“For information and treatment referral for you or someone you love call 1-800-662-HELP.”

NOTE: 4357 in phone number is not spoken, but included on end graphic for time and clarity.

Tag VO:
“Brought to you by the U.S. Department of Health and Human Services.”

MUSIC OUT.



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