PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
For Recovery Month 2003, due to the impressive number of plays and great demand, SAMHSA re-released the radio and television public service announcements produced in 2001 and 2002. The 2002 PSAs focused on two distinct topics-teens in treatment and co occurring disorder, which is defined as a person suffering from both substance abuse and mental health disorders. The broadcast PSAs put an everyday face on addiction and recovery, and offer SAMHSA's 24 hour, toll free National Helpline, 1 800 662 HELP, as the call to action if viewers, or someone they know, is in need of treatment. All PSAs were produced in English and Spanish.
All of the 2002 English and Spanish TV and radio PSA spots received play as part of the White House Office of National Drug Control Policy's Media Match Campaign. In the past, placement of SAMHSA PSAs on the Ad Council reel has generated over $1 million in additional free air time.
SAMHSA also created open ended spots for customization. These open ended spots allowed local television stations and community groups to personalize the PSAs with their logo, slogan, or telephone number at the end of the PSA. These spots were available via SAMHSA's National Clearinghouse for Alcohol and Drug Information.
In addition to the placement of the spots on the Ad Council reel, CSAT distributed the PSAs to national and local stations. The results are listed below.
TELEVISION PSAs
The television spots (in English and Spanish) were produced in varying lengths and sent to more than 800 TV stations and networks. Through October 2003, the PSAs were aired 21,198 times and seen by potentially 379 million viewers for an estimated time value of $2.9 million.
|
Spot
|
Stations
Reporting Use
|
No. of
Markets
|
Total
Telecasts
|
Broadcast
Hours
|
Viewer
Impressions
|
Estimated
Time Value
|
|
Psyched Up :30
|
107
|
87
|
4,521
|
37.68
|
51,014,228
|
$478,776
|
|
Psyched Up :15
|
44
|
40
|
960
|
4.00
|
11,654,340
|
$65,771
|
|
Runner :30
|
75
|
68
|
2,813
|
23.44
|
33,331,880
|
$273,925
|
|
Runner :15
|
39
|
34
|
1,255
|
5.23
|
18,197,137
|
$109,830
|
|
Enthusiasmado :30
|
16
|
13
|
1,212
|
10.10
|
31,455,174
|
$311,596
|
|
Enthusiasmado :15
|
14
|
10
|
882
|
3.68
|
48,898,220
|
$294,038
|
|
Corredor :30
|
9
|
7
|
369
|
3.08
|
7,492,098
|
$74,003
|
|
Corredor :15
|
15
|
12
|
1,207
|
5.03
|
34,157,650
|
$215,759
|
|
Crosswalk :30
|
65
|
67
|
2,345
|
19.54
|
22,033,687
|
$170,825
|
|
Crosswalk :15
|
28
|
27
|
879
|
3.66
|
11,134,881
|
$104,871
|
|
Subtitles :30
|
31
|
33
|
1,408
|
11.73
|
11,445,300
|
$88,081
|
|
Subtitles :15
|
25
|
24
|
435
|
1.81
|
5,322,788
|
$43,400
|
|
Cruce Peatonal
:30
|
16
|
13
|
1,232
|
10.27
|
26,234,487
|
$217,273
|
|
Cruce Peatonal
:15
|
9
|
7
|
235
|
0.98
|
15,960,772
|
$127,906
|
|
Subtitulos :30
|
7
|
5
|
244
|
2.03
|
7,902,434
|
$66,490
|
|
Subtitulos :15
|
13
|
12
|
1,201
|
5.00
|
42,724,090
|
$283,848
|
|
Totals
|
211
|
142
|
21,198
|
147.26
|
378,959,166
|
$2,926,392
|
RADIO PSAs
The radio spots (in English and Spanish) were distribution directly to 2,000 radio stations nationwide. By October 2003, the 2001 and 2002 radio sports were played 59,813 times on 366 AM and FM stations across the country, resulting in 343,284,930 impressions. The PSAs played totaled over 472 hours, for an estimated time value of $3.2 million in donated air time.
|
Spot
|
AM
|
FM
|
States
|
Cities
|
Plays
|
Projected
Impressions
|
Hours
|
Est. Time
Value
|
|
Accomplishment :30
|
135
|
155
|
48
|
188
|
13,155
|
77,237,140
|
109.63
|
$723,525
|
|
Accomplishment :20
|
40
|
40
|
29
|
53
|
3,530
|
26,206,940
|
19.61
|
$158,850
|
|
Drain :30
|
110
|
112
|
45
|
152
|
11,511
|
65,387,630
|
95.93
|
$633,105
|
|
Drain :20
|
37
|
36
|
31
|
50
|
3,160
|
23,582,080
|
17.56
|
$142,200
|
|
Logro :30
|
101
|
99
|
45
|
135
|
9,268
|
49,349,300
|
77.23
|
$509,740
|
|
Logro :20
|
87
|
91
|
40
|
119
|
7,439
|
44,616,340
|
61.99
|
$409,145
|
|
Desaguadero :30
|
29
|
33
|
29
|
43
|
2,436
|
12,665,970
|
20.30
|
$133,980
|
|
Desaguadero | |
